Who doesn’t want to be at the top of a Google search query? When it comes to online marketing this is what every company strives for. Because, let’s face it, those top five to ten search results are clicked more than any others. So, how can your best work to get your site closer to being number one? Here are a few techniques that may advance your standings within search engine results.
The first, and the most important, technique is to decide on what your keywords should be. These keywords should be well integrated into your site through page titles, section headings, and overall body content. When someone does a search for your keywords, the search engine will pick them up from your site and return your page as one of the results. It is important to make sure that the keywords you use are particular to your business and not too widely used by the competition.
Branding your company makes you a more reliable search engine result. The key things to implement within your website in order to make a brand for yourself is to add a logo, implement a specific color scheme that will run throughout the entire site, and even come up with a tagline that shows who you are and what you do. Think about the most well-known brands; they’re all easily noted by factors like logos and taglines aren’t they?
Compelling Website Content!
The content of your site should not be quickly thrown together. When you sit down to write the body content of your website you should have your current and potential customers in mind at ALL times. This is the information that is going to offer visitors insight into who you are and what you can offer them. But it’s also where you’re going to drop in some of your keywords as well. And when doing this, be sure that your placement isn’t overly noticeable. It’s important to have keywords to allow search engines to find and categorize you, but it’s also important to have content that makes sense and is reader friendly.
Working with Google Analytics is another great way to measure how your site is doing and what may need to be altered to get better results. This tool will show you how often visitors are coming to your site, what pages they are viewing, how they’re arriving on your page, and even any bugs within your pages that may be causing difficulty for viewing. This wonderful tool is offered free by Google to the owners of websites (you must verify you are the manager of the site), and should not be ignored.
Social networking sites have become a standard in the online marketing world. They offer businesses an outlet other than a standard website to show people who they are and to keep in touch with their customers on a timely basis. Search engine sites will pick up on business pages within sites like Facebook, so it is important that if you create a page for your company that you are making sure to maintain it. It’s easy to just put something up with your logo and business information, but that’s not going to get you very far. Making sure to post information for your fans frequently will also make its way to assisting with results on search engine queries.
Blogging is another quickly rising way of marketing. There are blogs written for almost every industry, and many bloggers are happy to work with a business and allow them to write as a guest. This not only allows you to get information out there for your business, but it will allow the blog to post a link to your site which will build stronger search engine results as well. There’s nothing better than having your company mentioned on more than just your own website.
By taking the time to give your company the most presence in the online world as possible you will surely see results. Millions of people around the world today rely on the internet to find the products or services they’re looking for whether they’re using a computer or their mobile device. The only way for you to make sure that they find you in their results is to optimize your own website as well as get yourself out there within other online methods like social networking and blogs. Don’t let the competition get ahead of you just because they’re willing to go farther online.