automotive marketing

Lead-Harvesting Custom Auto Dealer Websites

For nearly 10 years Purpose Advertising has been developing the most retail-focused dealer websites. Our only goal is to turn every website visitor into a lead. Surprisingly, industry standards have an extremely low conversion ratio, which results in only a small fraction of customers giving up their contact information. Purpose Advertising has tested hundreds of site configurations, designs, and tools to come up with our lead-harvesting custom car dealer websites. Contact us for pricing and options.

We offer:

  • Custom automotive designs including blog sites
  • Photos and brochures for every new vehicle including 360 degree […]

Internet Marketing Success Cheat Sheet for Car Dealers

Use this Automotive Internet marketing “cheat sheet” to see how your dealership is performing on the Internet. Are you conquering all of these areas and performing automotive internet marketing as well as your competitors? Although success or failure in these areas could imply that you need improvement, it does necessarily mean you are not an expert in your marketing area since so many other businesses and dealerships are failing to execute even a small portion of these requirements.

We built this simple checklist and refine it as needed to determine the “health” of a dealership’s website or marketing efforts. Many […]

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    Top 5 Pay Per Click Automotive Marketing Optimization Techniques

Top 5 Pay Per Click Automotive Marketing Optimization Techniques

We have posted some incredible pay per click (PPC) numbers for our clients. Before we give 5 good tips on how to maximize your automotive internet marketing, there are a few things you need to have prepared in order to measure the results. You need good analytics and a lot of time. That’s really it. If you work hard, you can get some good results.

If you spend some time look at your bounce rate, exit pages, new visitor ratio, and keyword list, you can quickly match that up to your keyword and PPC budget to help your dealership spend […]