Video and Viral Marketing
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes such as word-of-mouth enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The most common form are www.youtube.com video clips.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
An additional benefit of video marketing are the link building strategies by having your video posted on various important Video sites such as youtube. We have achieved first-page results by placing well-crafted and richly-described videos online.
Purpose can assist you in all of your Viral Marketing and Video Marketing campaigns.
Post from: NJ Marketing Company
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