There are many free website designers and online builders that can help you to custom create and launch your own site. Typically these assist you in creating pages with plug-and-play applications and inserts without knowing the in’s and out’s of HTML or content management. The question is: are they worth it?
Many people feel “of course it’s worth it, because it’s FREE and something I can do myself”…or is it?
It all depends on the results that you and your business are looking for. If you are hoping to be ranked on search engines and target a broader audience (or generate leads), you will more than likely be wasting your time. Here are some pointers and tips to consider when launching or choosing a new website:
-Do not use flash generators. Many of these programs are essentially online brochures or business cards. Since they run on flash, they are not being indexed or evaluated by search engines. What does that mean? In a nutshell, you will not be considered when someone types in your business type or product into Google. The only way to reach a flash generated site is by entering the exact address.
-Read the fine print. You may take the time to invest in a free trial and think that you have built a free site, but it is only for a limited time. Many of the giants in this industry lure clients by way of starting a basic site and then charging for added “features” and pages. In the long run, you may end up paying far more than a traditional service would have charged you. In addition, be careful when asked to purchase a domain name through them, in some cases you will be charged astronomical amounts.
-We have yet to run across a “free” platform that is worth your time to build. Keep in mind that time is money, and the amount of time that you may spend putting this together will ultimately be time you cannot get back. There are also other things that you need to consider: Can you add, delete or easily edit the site? What happens if it crashes?
Should you hire a web design company such as Purpose Advertising?
Let’s start off with a few basic questions that you need to answer….
- Are you looking to gain more leads?
- Do you want your business to be found on Google and other search engines?
- Would you like customers to be able to share and interact with your site?
- If they misplace the web address, would you like them to be able to find you with a Google search?
If you answered yes to the questions above, then a free online page generator is NOT for you.
Contact us for a FREE consultation and price quote for your new site.