Make sure you have a page on all the main social networks (Facebook, Google+, Twitter and Linkedin). Request business page likes on Facebook and provide information to people. Follow people on twitter, tweet any service offerings and engage in conversation. Follow people on Google+ and +1 people’s posts (they are likely to +1 yours). Network with people related to your business on Linkedin and endorse them on their knowledge (people usually return the favor). This is all about being social, contact us for the much bigger picture.