A landing page is a custom-designed web page that contains the most pertinent information that will help your prospect become a sale. When done correctly, this page will help increase your business leads and sales.
This page has very little information (if any) about other products, services, or brands. If you have a website used for sales, this page will include a price for the product at hand and anything solely related to this specific product. A landing page exists to capture potential consumers. If you have any contact information, the landing page usually has this information, too.
What is on Your Pre-Flight Checklist?
When searching for something, the average person will go through these steps:
- Search for the product or service they are in need of
- Choose a Web Page that seems relevant to their search
- Acquire all relevant information about the product or service
The third step here is key. The average person will decide whether or not they are going to use your website in a very short amount of time. If they are not brought to the correct landing page and instead to a different web page, they will more than likely leave. You need to make sure that you are directing your customers to the correct landing page because this will make or break their opinion of you. Someone doesn’t want to have to sort through dozens of web pages that have nothing to do with the topic they are interested in. They want to go online, find what they need, and leave.
The Runway is Open. You are Clear to Land.
When you prioritize your landing pages based on different searches, you improve your chances of doing business. An individual is more likely to purchase something if it is right in front of them. Bringing them to this page is a very important part of the advertising process. The less a customer has to look for something, the more inclined they are to buy from you.