What to Do In a slowing Economy

This is the first of a series of posts about what to do, what to buy, how to prosper (as best we all can) in a slowing economy. Feel free to add comments and contribute any other ideas and strategies, so that we can all help each other in these tough times. Here are some thoughts in n particular order:

Buy more results-oriented and track able opportunities

• Internet Pay Per Click Advertising: Typically this is Google adwords but also includes Yahoo and MSN paid advertising. The reason why this is on the top of the list is because month after month our clients view their website results and state that the lowest cost per opportunity comes from the Internet. Plus, you pay per click. If they do not click you do not pay. Simple enough. With the right words, ad, and destination or landing page, this can add up quickly to a success story. Alternatively, if purchased the wrong way, this can end up eating up an incredible amount of budget very quickly. This is a very trackable expense. You set a budget and will know how many people saw your ad, clicked on it, visited your site, and took an action such as a phone call or email. Sometimes, you do have to sift through some deceiving reports on things such as web events and understand that a visit to a credit app does not mean that a credit app was filled out.

• Search Optimization Services: Again, back on the Internet focus, but there is a reason this will be a recurring theme. Most customers are online and if a good automotive search optimization expert can help you get top results online, they usually last a good amount of time. Over the long run, this will help your business even when you need to trim costs and cut expenses. If done right, it becomes the “gift that keeps on giving”. This is typically an ongoing effort but not one you can ignore since it takes time to build good results and they should be maintained once established. This can be a great return on investment.

• eMail blasts: These can be inexpensive ways to replace your expensive direct mail marketing. For under a nickel a piece, you can send out offers to people in your DMA that match your criteria including household income, demographics, age, sex, etc. Plus the turnaround time is quick and the results are trackable. Take the dollars spent divide by the clicks/visits/calls and there you have your cost per conversion. For the cost of a full or half page newspaper ad, just imagine how many people you could target that perfectly match your desired audience.

Buy less non-trackable feel good opportunities

• Advertising on specific media just because you listen/read/view them: OK, we all have certain patterns, habits, and tendencies to watch, view, listen to or read certain media. It is just human nature. However, just because you do it, that does not mean that everyone is just like you. There are still dealer principals out there that will buy a certain radio station because that is what they listen to on the way to work and they feel other people are just like them. It is human nature (take it from a psych major) to want to assume the world is filled with people that share your viewpoint. However, if you put some accountability in place to track the conversions, the truth comes out. It may make you feel good that you hear your spot every afternoon on the way home, but you may not be getting the best bang for your buck.
• Buying media just because you always have: This ties in with the previous idea of acting based on old habits. I’ve been buying the Big City Post ever since my Dad taught me to sell cars. Well, the Big City Post is down to 20,000 readers and you are paying out the wazoo to buy an ad still. In the words of Bob Newhart, STOP IT:

• Buying opportunities because they are such a good deal. What is a good deal any more? With the bottom dropping out of the economy it is time to renegotiate all of your traditional advertising to start and your online as well. You may think they are a good deal, but if you track your calls or emails from each source and figure out a conversion ratio, you will know which is the best and which needs to be cut. Sometimes you end up in a contract but even those can be renegotiated if you ask. Most media outlets are in the same situation so they are losing ad revenue and would rather get something than nothing

Marketing a Charity or non profit event is one of Purpose’s strengths. When we had the opportunity to work on a good cause, and help raise money for seriously ill children, we jumped at the chance to get the word out about the fund raising event.

The Ladybug Fund at St. Joseph’s Children’s Hospital is a new initiative to provide an important resource to seriously ill pediatric patients and their families as they face lengthy treatment regimens.

This charity event was conceived in conjunction with Dina Manzo from “Real Housewives of New Jersey” and is donating the proceeds of all haircuts, stylings and fashion extensions to Project Ladybug. In addition, V. Capelli Salon, the top Bergen County Hair Salon in Oakland, NJ donated all of their time for this event.

Within 48 hours or receiving information about the event, our electronic press release marketing has achieved top Google rankings for many key phrases. What that means is that those people searching the web for this event are more likely to find out about it, and then come to donate to a good cause.

All of the money gained will support local area children, as well as many others, and their families through donations given to Project Ladybug in New Jersey.

All in all, electronic press releases are a great and cost effective way to get more traffic to an event, website, or organization in a very quick time period. If you want to learn more, ask us for some detailed results.

Some examples of results of our efforts can be easily found through some Google Searches. For example try any of the following:

bergen county haircuts

bergen county project ladybug

Physician Search Engine Marketing

We allied with a top physician who helps women and men increase their self esteem through the reduction and elimination of scars and skin issues. This physician’s Purpose was to help others feel better, look better, and become successful in achieving their goals.

Our goal was to help them gain better search engine visibility, optimization, and leads for their practice. This physician was ranking poorly with their current website, however they liked their current site and did not want to abandon it.

The agreed upon next step was to develop a supplemental blog site for the physician, which would be created and optimized to better search engine ranking for the physician’s various services. A domain was registered that matched the targeted keywords and phrases that were popular searches in Google.

Within 3 months, the physician website ranks in the #1 Position on Google for the majority of local searches for their products and services. These are local and targeted phrases which results in local customers that are within driving distance of various offices and support centers. Within 1 year, the website was out ranking nearly all competitors on the search engines, and continues to be a top source of leads and new patients via Purpose’s Physician Search Engine Marketing.

Contact Us for More Details on this project or to schedule a phone conference or meeting.

NJ Construction Consultants

Purpose Advertising welcomes SHORE Thing Construction to our growing list of clients.We will be rebuilding their website for local search engine optimization and marketing, as well as give the entire site a face lift. Our goal is to win both local keywords such as “Ocean County Kitchen remodeling“. In addition, future growth includes winning some nationwide keywords such as “Construction Consultants” and also “Expert Witness Construction”

Here is some information about Shore Thing Construction, Ocean County construction and remodeling:

At SHORE Thing, you and your satisfaction are our number one concern. We pride ourselves in providing our clients with professionalism, knowledgeable contractors and quality workmanship. With a confidence borne from experience, we continue to prove our ability to use out-of-the-box solutions for those extraordinary challenges that face both the homeowner and contractor alike.

We know that a client’s home is their pride. That is why we pride ourselves in getting the project done.

Are you a chiropractor that is having difficulties to establish an excellent living in this economic recession? Do you wish there was an easier way to promote your chiropractor marketing, rather than spending countless hours of your time at a screening or dinner talk? Finally, if there was a way to get all the new patients you wanted, wouldn’t you want to know about it before your competitors do? Well, we have good news, as you are in the right place at the right time so keep reading.

If you are serious about building a highly successful and lucrative NJ chiropractic practice, it is absolutely imperative that you get your practice massive amount of advertising on the internet.

The internet provides you with many options to grow your current chiropractor practice. There is blogging, social bookmarking, social networking, video creation, e-newsletters, Google AdWords, banner ads, and the lists goes on. Because you are already in a local community, we will look at one way of chiropractic internet marketing, which is through the use of online newsletters.

As you likely know, many people are using the internet each day to find solutions, resources, and businesses. You can actually use the Google keyword tool to find out how many searches there are on Google each month for chiropractors in your area. You would just type in chiropractic your city, so if you practice in New Jersey, you would type in New Jersey chiropractor into Google to see how many searches there are.

Now if you take the above example (let’s say you are a chiropractor trying to get new patients in New Jersey), you will see that a large amount people search for this keyword phrase every month! It would make sense that you would want to do everything humanly possible to position your practice website on that first page of Google so that a good percentage of people searching are coming to your website.

So, the question becomes… well, how the heck do you do this?? How do you get your website on the first page of Google?

If you try and learn web 2.0 and social media marketing yourself, you will fight a massive two year learning curve and spend thousands of dollars in the meantime. Those chiropractors who are serious about jumping in must have a mentor who has been there and done that. Purpose Advertising will put you on the fast-track to success, rather than in the poorhouse. We are one of the best NJ chiropractor marketing companies around.

The following are many free tips to help you grow your chiropractor marketing strategy:

1. Forget about spending thousands of dollars on advertising, direct mailings, and yellow page ads.

2. Invest a lot of your time and money into getting a beautiful website that has excellent copywriting.

3. Have an opt in form on your website to capture contact information so you can generate leads and do follow up marketing.

4. Create a social media marketing campaign for your practice that centers around Twitter and Facebook.

5. Shoot a number of online videos and put them on YouTube.

6. Set up a practice blog and post to it several times a week.

7. Join a referral group and use these mediums to convey expertise and build connections within the group.

8. Create an information product for your practice that really positions you as an expert and leader.

9. Keep doing social media until you dominate the first page of Google and Yahoo and it becomes apparent that you are the ‘go to’ chiropractor in your local area.

Web 2.0 sites are free to use and can bring you truckloads of new patients and other sources of income if you learn the basic and advanced strategies of how to harness them. We’ve noticed that about 95% of the chiropractic profession is still in the dark about how to use social media to blow the doors of their offices.

With the right NJ chiropractor marketing ideas and tools in place, you’re going to be able to stand out in your community and have the chiropractic authority status that translates into great returns in terms of new patients.

There are many other factors that contribute to a successful NJ chiropractor marketing campaign, but this will certainly get you started. Take action and good luck! Purpose Advertising is here to do all of the above and help your NJ chiropractor firm obtain more revenue.

Social Media Marketing

Great Video on Social Marketing and it’s growth. Right now Social Media has already grown faster than TV, Radio, and any other media in the history of mankind. What is your social marketing strategy? Do you have one? Watch this video and find some very interesting, and some shocking facts such as:
-If FaceBook was a country, it would be the 4th largest country in the world…

The full video can be found on youtube by clicking this link.

Learn More about Social Media Marketing

Personal Injury Attorney Marketing Services

If you are a personal injury attorney in NJ, you are just one of over 40,000 lawyers in the area that specialize in what you do. That is a large number, and a huge sea of attorneys for your prospective clients to wade through in order to find your firm. At Purpose Advertising, we specialize in using the best tools available to help you rise to the top and get the attention of new or prospective clients.

We do this through our lawyer search engine marketing techniques, search optimization, and even can develop law firm websites for your New Jersey, New York, PA law office, or your firm from any location in the USA.

Let us help you attract more customers at lower costs than what you are currently spending. Contact us for a personal meeting with a local lawyer marketing representative today.

NJ Personal Injury Attorney Marketing

Here is a great article from John Cow about common mistakes you, or your web developer, can make when building or promoting your website:

The following guest post, from Justin Khoury of Insane Profits, covers 10 common mistakes that every webmaster or blogger will want to review and the focus is on helping to ensure your promotion efforts are as effective as possible.

Instinctively, many of us rush out into the seemingly never ending depths of the internet after launching a website, product or service and begin frantically attempting to gain some sort of exposure. In the midst of our enthusiasm and excitement however, many of us seem to commonly overlook what I have come to dub the 10 deadly sins of promotion. Without further ado, here they are.

10. Using a little too much Java script can actually hinder crawlers from catching up with and identifying your page for inclusion in the search results of top internet search engines. This means that your website will be relegated to some bottom place on the list that comes up on results of searches by engines. This also happens with indiscriminate inclusion of Flash and frames.

9. You are neglecting linking to related content on other sites. It is often surprising just how powerful including relevant articles and pieces of information from other sites or blogs can be. Besides providing a different insight into something you may have already covered, it also allows you to begin establishing a relationship with other website owners in which you may both eventually benefit off.

8. You are not subtle enough. When promoting your website or blog on forums based on similar interests, you have to take care to go about it in a subtle manner or else your target audience may actually be repulsed by your tactics.

7. You did not include relevant keywords. Keywords are what will get your website or blog listed on any search result when a user types in that keyword in the browser of a search engine. Include enough of these and you are sure to get a high listing.

6. Keywords again. You need to select keywords in which you can actually compete for. There’s no point targeting the most popular keywords because chances are you will find it extremely difficult to attain a decent ranking for them. Keywords should be selected carefully, if need be, invest in programs (like Keyword Corral) that are designed to make the process much simpler and effective. This is also covered in page 42 in Building a Business NOT a Blog.

5. You rely on SEO alone to fuel your traffic flow. Explore other methods too, like social media, social book marking, participating in forums, PPC and link baiting. This brings me to my next point.

4. You are incorrectly using social media to promote your site. The key behind using mediums like Facebook and Twitter to effectively promote your website is building relationships. Neglecting this will substantially impact on your social media promotion efforts.

3. Your content is boring. If you want word of mouth promotion by visitors, you have to supply them with content that is interesting, fresh and which the visitors can talk about.

2. There re just too many pop ups. This is something I’ve noticed with many websites lately. Get rid of pop up ads, whether your site hosts them or whether you use pop ups to promote your own site.

1. You seem too desperate in your promotion. This puts potential visitors off.

If there’s anything I’ve left out which you feel should be included, I’d definitely love to hear about it.

About the Author: Check out Justin Khoury’s blog Insane Profits where he is always delivering a wealth of prominent content to webmasters seeking assistance with monetizing or managing their online properties.

Website Design and Development

Purpose Advertising specializes in quality websites, microsites, blogs, search engine optimized Web Development. Our sites bring results and we have a tendency to have all of the Analytic data, heat map tests, and multivariate knowledge to back it up. We make useful business websites that are built to be a lively part of your overall marketing and advertising.

Our New Jersey Web Development company offers effective, skilled, high-impact web design, self-editable and professionally-serviced websites designed by our experienced & skilled Purpose Advertising internet designer’s team and network. Our team of website designers will be ready to cater all types of internet solution need like business websites, web application development, custom net development, blog sites, landing pages, micro blogs, WordPress sites and more.

We possess the latest in technology and graphics software with the proven skills of professional commercial internet designers, web developers, programmers, multimedia specialists. With over 12 years experience developing Fortune Class clients down to small local businesses, our knowledge greatly helps in lessening your overall cost & turn-around time. Not only will we be efficient, we will be effective.

We also ensure that your business goals and objectives are met or exceeded. For what is a website that nobody can find on the Internet?

We have a team of NJ web site designers who provide fresh styles and ideas, with your brand in mind. With a team of highly experienced analysts, web site development programmers and knowledgeable design engineers with expertise ranging over 12 years, we have the right website design expertise to develop and support your business needs.

Thanks for all of the great feedback from friends and family (even the kids too!) Please let me know which of these logos you prefer as your vote will pick the new logo for Purpose Advertising.