The following are common Internet Marketing Definitions that are used in our industry. Brush up on these terms to speak more fluently about Internet Marketing. As always, contact your NJ Internet Marketing Agency, Purpose Advertising for any assistance.

Market Identification Research

• Keyword Research: This entails researching relevant keywords that customers are already typing in to find services / businesses similar to yours. Finding relevant keywords allows us to target traffic efficiently to your website, and further allows us to identify and research your competition (see competition research)
• Competition Research: Competition research allows us to find out who your competition is, and by doing so we can identify what they are or are not doing well in terms of having an online presence. This research then enables us to better position your online assets and / or services in comparison to your competition.
• Opportunity Analysis and Reporting: After competition research has been carried out, we then assess the best opportunities to enable you to be best positioned in the online marketplace. We prepare a report with several options and discuss them with you before moving ahead.

Product Creation

• Create New Products: Using the opportunity analysis report, we then assist with the creation of new products and  / or services depending on marketplace demand and competition. This service may or may not require us to do the copywriting for the product and related sales pages, depending on the service package chosen by you.
• Rework old products: Alternatively or in addition to creating new precuts, we can also help with reworking and / or repackaging old products in order to create new ones that would be better suited for the marketplace. Once again, this service may or may not require us to do the copywriting for the product and related sales pages, depending on the service package chosen by you.

Copywriting (SEO Optimized)

Note: All copywriting is SEO optimized

• Website copy: This is the text that goes on your website. The text is written such that it is optimized for search engines (i.e. SEO optimized). Being SEO optimized allows for search engines to find, index, and rank your website for keywords that are relevant to your services / business. Website pages may be split tested depending on the service package chosen by you (see Split Testing)
• Sales page copy: Sales page copy is written for pages that are intended to sell one particular product and / or service. The goal of a sales page is to attract relevant visitors to it and then to convert the maximum number of these visitors into buyers. Sales pages may be split tested depending on the service package chosen by you (see Split Testing)
• Capture pages: Capture page copy is written for pages that are designed to capture qualified leads in order to place them on a customer list, which can then be interacted with and marketed to at later dates. Capture pages may be split tested depending on the service package chosen by you (see Split Testing)
• Email marketing copy: Email marketing entails marketing to a qualified customer list via email messages which are sent out on a regular basis. These messages may comprise of information, tips, thoughts, ideas, sales promotions, or some combination of these such that it promotes lead retention and sales generation.
• Press releases: These are short, informative releases that are sent out to online press release directories. The idea behind them is to create a buzz around your business and brand. Press releases may also serve to drive sales, and further may also be picked up to be syndicated in local or national newspapers, hence increasing exposure. Finally, press releases also serve to create links back to your website and / or other online assets, which gives you more authority and hence a higher rank in the eyes of search engines.
• Articles: Articles are written on topics that are relevant to your business and / or services, and are then distributed to various online article directories. These articles, similar to press releases, help with branding and sales, as well as they may be syndicated by blogs and other online publishing sources. Also, just like press releases, articles also create links back to your site,

Web Design & Development

• Initial website consultation: During the initial consultation we go through your current website (if you have one) and identify key areas for improvement based on your stated goals. If you do not have a website, we go through several potential designs with you, depending on your niche and stated goals.
• Ongoing design consultation: This takes place if you have chosen a different web designer than us. In this case, we work with your web designer in order to optimize the website design to best suit your business, as well as to optimize the usability, relevance, and search engine friendliness of your site.
• Sales page design: This entails design and layout of a sales page that is geared towards selling a single product and / or service. This process may include copywriting of the sales page depending on the service package chosen by you.
• Lead capture page design: This entails design and layout of a lead capture page that is geared towards capturing qualified leads that can be interacted with and marketed to later. This process may include copywriting of the sales page depending on the service package chosen by you.
• Lead capture implementation on current pages: Dependent on what testing reveals, it may be advantageous to implement lead capture mechanisms on existing website pages. These mechanisms can include capture forms, pop up forms, hovering forms, video capture forms, and more.

Traffic Generation

• Pay Per Click (PPC) account and campaign creation: Pay per click advertising (henceforth PPC) is a form of paid advertising where an advertisement is created which links back to your website and / or services. These ads are displayed alongside regular search results in most search engines. Pay per click account and campaign creation entails creating an account with Google’s pay per click engine and then creating appropriate ad campaigns to direct back to your site.
• Basic PPC account management: This entails management, maintaining, testing, and performance tracking of a small pay per click campaign (0 – 50 keywords).
• Advanced PPC account management: This entails management, maintaining, testing, and performance tracking of a larger pay per click campaign (50+ keywords).
• Basic Search engine Optimization: Basic Search Engine Optimization (henceforth SEO) is useful for optimizing one website page for up to two keywords. It includes keyword and competition research, article writing and submission, 30 – 50 links back to the target web page, and reinforcing these links via social bookmarking. All in all, this process gets 280 links coming back to your target page.
• Advanced Search engine Optimization: Advanced SEO  is useful for optimizing up to 20 website pages for up to 20 keywords. It includes keyword and competition research, multiple articles and submission; 50 – 100 links back to the target web page, on page optimization for each target page, submission to Google and yahoo local search directories, submission to multiple business directories, and reinforcing these links via social bookmarking.
• Email Marketing: Email marketing entails marketing to a qualified customer list via email messages which are sent out on a regular basis. These messages may comprise of information, tips, thoughts, ideas, sales promotions, or some combination of these such that it promotes lead retention and sales generation. With email marketing we help come up with a strategy on how best to use email to achieve the desired effects. This process also includes copywriting of all the emails.
• Video Marketing: Video marketing is one of the most vital ways to generate interest and traffic for a performer such as Wayne Lee. The ability for potential customers to see him in action, or to get a feel for his products in a visual and aural sense would give his credibility a major boost and could lead to the possibility of his brand going “viral”.

Video marketing on the creation / storyboarding side entails one of three things. Either videos can have on screen actors, they can be a compilation of clips, or videos can comprise of a slideshow of information. In terms of complexity, the aforementioned options are stated in order of reducing complexity.

When it comes to distribution of videos, we create accounts (unless they are already available) on 30 video sites and submit videos to each of them on a weekly basis.

Finally, with regards to scripting, we offer that service as well if you choose that service package level.

• Affiliate Marketing: Affiliate marketing essentially entails recruiting affiliate salespersons to sell your products online. This involves a multifaceted approach including: posts on relevant industry message boards,  video recruitment, uploading products to internet marketing marketplaces, striking joint venture deals,  and more.
• Social Media Optimization: Social media optimization (henceforth SMO) is a process of creating multiple profiles on various social media websites (e.g. facebook, digg, propeller, linkedin) and many others. These profiles will all point back to your website, and they serve a dual purpose. One, they provide even more links back to your website which helps with SEO. Two, they increase awareness of your brand, and may even attract people to start “following” you on these social media sites.

Conversion Rate Optimization

Conversion rate optimization entails analyzing and testing various parts of a website and the sales process, and then optimizing each part so as to maximize usability, performance, and sales.

• Basic Metrics: Basic metrics is good to start with. It involves gathering traffic statistics including which keywords trigger visits to your site, which pages are frequented, what actions lead to sales, and traffic volume over time. By using this data your website can be optimized to better suit the market.
• Deep Analysis Metrics: This includes basic metrics and much more. The extras include:

1. a. Split Testing: This involves tested one version of a landing page (i.e. the page a visitor finds after typing in a search query) against another. Testing reveals which version performs better in terms of traffic volume, the time spent on the page, sales volume, and visitor loyalty. The page that performs better is then retained as the new version of that section of the website. Split testing is then performed again against another version – and so on until the best possible version is found.
2. b. Email tracking: Each email that is sent out as part of the email marketing campaign is tracked to see how many people opened it, how many took action, where each person who took action went to when they got to your website, and how many of these actions reached a desired goal (e.g. a sale or signup). This way emails can be optimized to perform better as well.
3. c. E-commerce shopping cart tracking: E-Commerce shopping cart tracking allows us to track what keywords are leading to sales, what specific call to action buttons are being clicked and for what reason, and what each visitor is essentially worth to your business from a monetary perspective. Also through this tracking, the landing page can be further optimized to produce more sales.

Deep analysis metrics includes a very detailed analysis and report every two weeks, which is then analyzed and discussed with you, and steps are taken accordingly.

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Internet Marketing Definitions

Realtors are essential characters with regards to buying property. These individuals are the authorities in the industry and to find the best deals that may be availed it is advisable to have these individuals around for assistance. On the other hand, with the many realtor which may be hired in the field, people are unsure of which individual to employ to help them in their property-buying process. In order to solve this situation, here is some advice to search for the best Manahawkin real estate broker for you.

There's nothing wrong with inspecting a potential broker. In the end, you are going to be hiring and giving wages to the broker. You should have a guarantee that you aren't throwing away any money on an ineffective worker. Do not be ashamed to make inquiries about their experience. Good real estate agent is always willing to deal to this query. On the other hand, awful real estate agents might have a hard time responding as their sheet is problematic. To assure you are receiving the best offer, ensure that you get aid from those you can believe in and that are efficient workers. Although it can look out of topic, being conscious of your needs can actually aid in finding the best real estate broker. This is firstly because the best agent doesn't just refer to the first person out there. The best broker could possibly be the person at the bottom but alone who answered your needs to the greatest. Due to this, identifying your own demands is important. You may relay this need to the broker and if the person answers in a good manner then you have met your person to find you the best agent.

As what was said earlier, knowing your demands is essential when getting a realtor. Through knowing what can satiate you in the whole procedure you can instantly relay it to the Manahawkin real estate broker who wants to give you service. This will make this process a lot easier. Only deal with agents who have a very good amount of knowledge. It is recommended that agents have closed at least 25 transactions to even be considered as a candidate. A few web sites put up new brokers or agents that have problems obtaining leads. These are not the brokers who can close your deal with your best interests at heart. These are agents that have small knowledge in the real estate market and can really cause the home buyer or home seller major tension and economic damage. Real estate brokers are required to be good negotiators and follow-through type of qualified individuals. Real estate agents carry lots of responsibility on their shoulders and need to be sharp and incredibly savvy to ensure a prosperous closing. It is best to select a broker who can help you save money during the process as compared to discount agents who sometimes cannot save you the wealth due to your deal being a numbers game. There is also to enjoy working with them. Let the real estate web company such as Century 21 refer you to that best real estate broker who can fit your requirements very best. Whatever broker you choose to go with it is usually getting a few valuations beforehand, as this will give you prior knowledge to approach a broker with so you can see if they are advising you with your best interests at heart.

Reason behind why to employ a Manahawkin real estate broker through Century 21:

There are lots of sound reasons to hire an exclusive broker. An exclusive broker has a obligation to protect your interests; your exclusive commitment enables the broker to commit an extraordinary amount of time on your behalf; and you will save many hours by outsourcing your real estate department. Just make sure that you take the time and effort to hire the right Manahawkin real estate broker. The time spent in this method will be rewarded back to you numerous times over, and should result in the smooth acquisition of real estate.

Real quick critique:

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Manahawkin Real Estate Broker Tips

In an age where computers have become a means of communication, there is no better way to advertise your business than through the internet. When a potential customer is on the lookout for a particular good, many times their first stop is Google. They type in what they want and how far they are willing to go to get it. Don’t you want your company’s name and website to appear at the top of that list, awaiting this new customer’s arrival?

This can be easily achieved by finding a terrific full service advertising agency that understands the needs of your clientelle. A local agency like Purpose Advertising based in New Jersey can understand the needs of your business and customers based on not only goods you offer, but can also comprehend the effect your location will have on your potential customers. There’s no time like the present to reach out to consumers in a whole new way.

Starting your own business is no easy feat in today’s market. With the economy just starting to come back into full swing, consumers  are still nervous when it comes to purchasing just about anything. But when they do need something, there’s one place many of today’s consumers go to search for a company that has what they need. The internet.

You’ve done everything on your own thus far. The perfect location, the best product, and a few small ads in the local newspapers. But in today’s market you will need more than small self-made advertisements and word-of-mouth. What you need is an advertising agency who will assist you in bringing new customers to your growing business.

Of course you can go with larger print ads, radio commercials and direct mailings, but the internet is the location that is ever growing. Consider how many people in your area log onto the internet every day, whether for work or entertainment. These are the same individuals who, when in need of a service or good, will log on and head to a search engine to find someone local who possesses exactly what they need. And if your business is not found in their search, or is at the bottom of the list on that list, you have just lost a customer.

There are many types of internet advertising, and the most important is website development. What better way to introduce yourself to the world than to create a website for your business. Using this method of advertising you can easily bring a higher base of clientelle. And not only will customers be drawn in by your products or services, but those who enjoyed doing business with you can easily forward friends and family to your website.

Once your website has been created, you will of course want to be sure your business is towards the top of the search engine list. The best way to tackle this is search engine optimization. By focusing on specific key words associated with your business, you can be sure that your business will appear when a new customer is searching for your products.

And it’s not only your business’s website that can be profitable. Many companies are now turning to social networking sites like Facebook, Myspace and Twitter to get their names out there. With a page on a social networking site, current customers can become “fans” of your business. This may not seem like much at first. Until of course each of your current customer’s friends take note of your business, and they in turn consider you for their next purchase.

Lastly, consider how many times the average computer literate American checks his/her e-mail throughout an average day. During coffee breaks, lunch breaks, after dinner, and whenever they have a free moment. Then consider an e-mail advertisement introducing your new company to the world or a sale you’ll be having within the next week. With that messagewithin the inboxes of thousands of potential customers, your sales will be on the rise.

Take the time to reflect on internet advertising methods as your business readies for opening or is in need of a push in the right direction. Reach out to customers you never thought you could get. And make sure to choose the best company for you to handle such an important step in your marketing strategy. Consider a company like Purpose Advertising, whose New Jersey based location can only heighten their ability to do their best work for you.

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Internet Advertising Boosts Your Business

Once upon a time, there was something called Search engine optimization copywriting.

These Search engine optimization copywriters seemed to have magical word skills that allowed them to find just the right key phrases in just the right places and amounts, and even in the densities that were just correct for miraculous top rankings. And that is all you needed…

There’s no doubt that key phrases still matter, especially in titles. Search engines generally choose to key in on the words people are looking for. But as some Search engine optimization experts will tell you, “measurements like keyword density are useless, even though general frequency can help rankings”.

Much of what determines the ranking position of any specific web page is due to what occurs off the web page, within the form of hyperlinks from other sites. Obtaining backlinks or hyperlinks naturally has turned out to be the hardest part of SEO, which is why 2006 saw the strong emergence of social media marketing as a method to attract hyperlinks with compelling content material.

That’s why any true SEO copywriter is merely a writer who has a knack for the needs and desires of the target audience. And due to the pursuit of hyperlinks, those needs and desires have to be nailed well before you ever show up within the Search engines.

The same emotional forces that prompt us to buy can also cause us to link, bookmark, and Digg. The context is various, as are the nuances, but it’s nevertheless a matter of providing compelling advantages within the form of content.

“Ask yourself what creates worth for your users,” sayeth Google. As those brainy engineers continue to diligently produce better algorithms, combined with people-powered social media tagging and blog-driven links, copywriters with a flair for prompting link response and conversions will turn out to be essential members of any search engine marketing effort.

Search Engine optimization is the web page tweaking that can be done after you’ve managed to attract a healthy amount of quality links that demonstrate the value of the content. Little things can make a big difference when you’re trying to move from the third page of the Google results towards the first, or from position 7 to 3, 2 or 1.

Tweaking a web page for higher rankings prior to creating compelling is a like putting on your prom dress to stay home alone and watch Desperate Housewives.

Each and every step in the Internet Marketing process should enhance your business and website even if Search engines were to disappear tomorrow.

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How to Create Content That Ranks in Search Engines

There are thousands of advertising agencies within the United States just begging for your business. They swear they can assist you in bringing new customers to your company, even though they are hundreds, or even thousands, of miles away. But how can an out-of-state agency help you when they’ve never stepped foot in the town your business is located in?

This is where a local New Jersey advertising agency like Purpose Advertising can become your best friend. With knowledge of the tri-state area and what will get fellow New Jerseyian’s into your business, we can provide many types of marketing resources. Consider first your traditional advertising types, like radio commercials, billboards and fliers. These are wonderful tools to get your company’s name to consumers. But it doesn’t stop there.

We have entered an age where the internet is a main resource for consumers to decide where they are going to shop, eat or be entertained. Search engines are constantly used to search out businesses instead of browsing the newspaper or phonebook. Internet advertising, such as website e-mail marketing, can be used to bring in customers who may have never seen other traditional advertisements. This of course will increase your customer base and allow these new customers to spread the word even more.

As every business owner knows, starting your own business is a risk. If you love what you do and owning a business is your dream, it’s a risk you are willing to take. So you put your money on the line to purchase goods, equipment, and sometimes real estate. But many times word of mouth is not enough to get your business to take off and bring in profits. This is where an advertising agency will become your best friend.

The first thing to consider when choosing an agency is to find someone who is knowledgeable about the location of your business. When an agency understands your location, they also understand what type of customers you will be looking to reach out to. To best suit this need, working with an agency right in the Garden State will have the ability to meet all of your expectations.

A company like Purpose Advertising based in Central New Jersey has the ability to work one on one with you to ensure that all of your needs are met. As a full service agency, the methods of advertising your business are endless. Internet marketing, e-mail advertising, web site development and social networking are just a few of the methods that are very popular with today’s business owners.

With thousands of New Jersey residents logging onto their computers daily, marketing your business over the internet can be quite beneficial. When considering a product, many customers choose to research companies online, using search engines to find the best price and social networking sites to see how others feel about the company. In an age with so many technological advancements, keeping your business offline can keep new customers from even knowing you exist.

But marketing your business using only internet methods can exclude possible customers who may not be computer savvy. Combining traditional advertising methods like print, radio, television and direct mailings along with internet methods, will bring customers of all ages to your business. It will also increase company name recognition when potential patrons are taken to your website via a search engine link, and then the following day they see your advertisement during their favorite television show or in their newspaper. The more your company name is viewed, the more you will be remembered.

Of course many will believe that you could rely on an advertising agency out of the state or even all the way across the country, but are they truly going to serve your needs. Through long-distance phone calls and emails, how can an out-of-state agency truly understand the New Jersey customer audience? Advertising for a New Jersey based business, can only be perfected by a New Jersey based agency with your business, location, and goals in mind. And that’s where Purpose Advertising comes into your life, assisting you in acquiring goals of bringing in new customers through strong marketing plans that include both traditional advertising as well as internet methods.

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Advertising the New Jersey Way

Why Blogs are good for Business

Blogging isn’t just for individuals and that’s a known fact. Some of the most popular blogs are commercial blogs that utilize their reach to promote their products and business. Blogging has emerged as one of the best marketing tool on the web. From the ease of creating to the convenience of interacting with possible customers and clients, blogging has given a new way for the marketers to do what they do – Promote!  If you know how to maximize marketing opportunities through your blog, it can be one of the best marketing tool you will be hiding in your tool box.

Importance of Blog for Corporates

Blogging is a very important means of communication for the corporates or business either internally or externally. Internally blogs becomes a substantial tool to enhance communication and culture within the corporation. People share their views about their work and experience which provides a learning to the other employees as well. Externally, blogs become an eminent oppurtunity to communicate with their clients and adds to their marketing, branding and public relations purposes. Blogs proof to be an official platform where business can display official information like company news, new product launch etc. Blogs have proved to be a very beneficial tool for large number of start ups throughout the globe in various fields of businesses.

You Have Your Lead on Hand

Your readers! Your readers are your lead. I say that because you already have a loyal fan base that trust you and are willing to take and apply your suggestions, that is why they subscribed to your blogs. Each time you launch a new business or service, your blog can act as that medium to reach to your leads. And I can almost guarantee that if you have set yourself as a reputable person and have been active with your readers, at least 85% of your lead will turn into customers without a problem. However, it truly depends on what you are offering as well. If you are running a tech blog and are trying to sell cruise tickets, that might be a problem but other than that, you should be able to convert your readers (leads) into customers.

If you own a business and currently do not have a blog, it might be a good idea to contact a NJ Internet Marketing Agency to help you generate more leads and more business.

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Blog Sites

Gorilla (Guerilla) Internet Marketing

Let’s say you are the 500 pound Gorilla in the room, you are the biggest and the best at what you do. You are the market leader and others look to you or your company to see how to do it right. You dominate the market- and as the biggest in the room, nobody challenges you.

Suddenly a thunderous rumbling cascades towards you, which amplifies as it grows near. The sound becomes overwhelming as 500 Gorillas storm inside the room to stand around you. Your competition has arrived, and you are now vastly outnumbered. You are no longer the biggest and best. You are outnumbered and out played. Your competition has amassed a vast army to challenge you and your business.

Although you are not a gorilla, the logic applies well to Marketing.

In some cases, the sheer quantity of troops can win many battles. The army that is hundreds of times larger will usually win over the small army (with all things being equal of course). A single soldier, no matter how well equipped, could be cut down to size relatively instantly with 500 simultaneous attacks from all sides and angles.

Being a 500 pound Gorilla is not as advantageous when others can apply your own tactics against you.

The same can be equated with Internet Marketing. Let’s say you had a great one-page website, and your competitor had a great 500 page website. Which one do you think Google would prefer? (hint: Google loves fresh content) Which website would your customers prefer? One with a lot of information about all of your products and services or one that is limited only by a single page, one size fits all mentality?

Internet Search Engine domination can be achieved with the construction of a large quantity of web pages which are properly developed and structured with search engine optimization in mind. In addition, large quantities of links back to your site are just as important as the quality of your web pages. If we put these both together, you have hundreds of great web pages built for both your customers and the search engines, and you also have hundreds or thousands of links back to all of these great web pages. This let’s Google and other search engines know that customers and people on the Internet find your content interesting and compelling enough to link back to it. Content is King, but only if that makes all of the backlinks Queen.

Again, the Gorilla philosophy applies for both of these topics.

500 webpages vs 1 web page

5000 links to your site vs 10 links to your site.

What if your competitors had the large, well-designed and SEO-compliant site PLUS 5000 links back to your website? Imagine putting that site up against other sites on the web. Some sites have tens of thousands of pages and tens of thousands of backlinks .

We have worked on many websites over the last 15 years and although a lot has changed, some basic principles have remained the same. A good SEO-friendly web site, plus a large quantity of high-quality of backlinks to the site will win in the search engines. Often the top positions are held for years and years if a good strategy and plan is put into place.

Our New Jersey Internet Marketing Agency, Purpose Advertising, has built 1000, 2000, even 7000 page websites which are fully optimized for search engine traffic. These sites have helped our clients, and our company, achieve search engine domination for their market. We couple this with aggressive, high quality link building and content generation services, to assure top ranking on the search engines. Contact us to learn more about why you should consider building a large well-optimized website for your business. Alternatively, find out how we can help even small to medium sized business use their current website more effectively. We can help your business with Internet Marketing in New Jersey or any other state in the USA.

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Gorilla Internet Marketing

Our New Jersey Internet Marketing Agency is proud to announce that just recently, Century 21 has teamed up with Purpose Advertising for search engine optimization and marketing. We are excited to help our local NJ Real Estate Brokers achieve a higher level of Internet success.

Century 21 is a real estate broker that serves Lacey, Forked River, Barnegat, Manahawkin, Little Egg Harbor, Tuckerton and all areas in between. If you are looking for the top NJ Real Estate Agent then contact Century 21 Pacesetter today.

Purpose Advertising is a full service ad agency, also serving as a real estate marketing specialist in New Jersey and nationwide. For more information, contact Purpose today.

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Century 21 Joins Purpose Advertising: a NJ Ad Agency

What to Do In a slowing Economy

This is the first of a series of posts about what to do, what to buy, how to prosper (as best we all can) in a slowing economy. Feel free to add comments and contribute any other ideas and strategies, so that we can all help each other in these tough times. Here are some thoughts in n particular order:

Buy more results-oriented and track able opportunities

• Internet Pay Per Click Advertising: Typically this is Google adwrods but also includes Yahoo and MSN “paid” advertising. The reason why this is on the top of the list is because month after month our clients view their website results and state that the lowest “cost per opportunity” comes from the Internet. Plus, you pay per click. If they do not click you do not pay. Simple enough. With the right words, ad, and destination or landing page, this can add up quickly to a success story. Alternatively, if purchased the wrong way, this can end up eating up an incredible amount of budget very quickly. This is a very trackable expense. You set a budget and will know how many people saw your ad, clicked on it, visited your site, and took an action such as a phone call or email. Sometimes, you do have to sift through some deceiving reports on things such as “web events” and understand that a visit to a credit app does not mean that a credit app was filled out.

• Search Optimization Services: Again, back on the Internet focus, but there is a reason this will be a recurring theme. Most customers are online and if a good automotive search optimization expert can help you get top results online, they usually last a good amount of time. Over the long run, this will help your business even when you need to trim costs and cut expenses. If done right, it becomes the “gift that keeps on giving”. This is typically an ongoing effort but not one you can ignore since it takes time to build good results and they should be maintained once established. This can be a great return on investment.

• eMail blasts: These can be inexpensive ways to replace your expensive direct mail marketing. For under a nickel a piece, you can send out offers to  people in your DMA that match your criteria including household income, demographics, age, sex, etc. Plus the turnaround time is quick and the results are trackable. Take the dollars spent divide by the clicks/visits/calls and there you have your cost per conversion. For the cost of a full or half page newspaper ad, just imagine how many people you could target that perfectly match your desired audience.

Buy less non-trackable “feel good” opportunities

• Advertising on specific media just because you listen/read/view them: OK, we all have certain patterns, habits, and tendencies to watch, view, listen to  or read certain media. It is just human nature. However, just because you do it, that does not mean that everyone is just like you. There are still dealer principals out there that will buy a certain radio station because that is what they listen to on the way to work and they feel other people are just like them. It is human nature (take it from a psych major) to want to assume the world is filled with people that share your viewpoint. However, if you put some accountability in place to track the conversions, the truth comes out. It may make you “feel good” that you hear your spot every afternoon on the way home, but you may not be getting the best bang for your buck.
• Buying media just because you always have: This ties in with the previous idea of acting based on old habits. “I’ve been buying the “Big City Post” ever since my Dad taught me to sell cars.” Well, the Big City Post is down to 20,000 readers and you are paying out the wazoo to buy an ad still. In the words of Bob Newhart, STOP IT:

• Buying opportunities because they are such a good “deal”. What is a good deal any more? With the bottom dropping out of the economy it is time to renegotiate all of your traditional advertising to start and your online as well. You may think they are a good deal, but if you track your calls or emails from each source and figure out a conversaion ratio, you will know which is the best and which needs to be cut. Sometimes you end up in a “contract” but even those can be renegotiated if you ask. Most media outlets are in the same situation so they are losing ad revenue and would rather get something than nothing…

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Cheap Advertising Tips in Today’s Economy

Marketing a Charity or non profit event is one of Purpose’s strengths. When we had the opportunity to work on a good cause, and help raise money for seriously ill children, we jumped at the chance to get the word out about the fundraising event.

The Ladybug Fund at St. Joseph’s Children’s Hospital is a new initiative to provide an important resource to seriously ill pediatric patients and their families as they face lengthy treatment regimens.

This charity event was conceived in conjunction with Dina Manzo from “Real Housewives of New Jersey” and is donating the proceeds of all haircuts, styling’s and fashion extensions to Project Ladybug. In addition, V. Capelli Salon, the top Bergen County Hair Salon in Oakland, NJ donated all of their time for this event.

Within 48 hours or receiving information about the event, our electronic press release marketing has achieved top Google rankings for many key phrases. What that means is that those people searching the web for this event are more likely to find out about it, and then come to donate to a good cause.

All of the money gained will support local area children, as well as many others, and their families through donations given to Project Ladybug in New Jersey.

All in all, electronic press releases are a great and cost effective way to get more traffic to an event, website, or organization in a very quick time period. If you want to learn more, ask us for some detailed results.

Some examples of results of our efforts can be easily found through some Google Searches. For example try any of the following:

bergen county haircuts

bergen county project ladybug

Post from: NJ Marketing Company Visit out Advertising Agency in NJ to learn more about our services.

Charity PR Results