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For those who are in the beginning staging of discovering SEO and learning about blogging, it seems that the internet is loaded with tips, trick and techniques. In fact the mere act of typing these terms into Google might be enough to make your head spin. The truth is, understanding the fundamentals of these topics really depends on how you choose to use to them. Here, we will discuss basic search engine optimization and blogging for business owners. As an example, let’s say you are a small business and you have just got your website up and running. You would like to get your website “out there” and hope to get more business from it, so now what? That is a very common question, but the answer is layered and complicated. Peeling back the layers, we start with content and blogging.

Search engines, such as Google and Bing, determines the quality of a website by verifying that it contains worthy and knowledgeable information. One of the ways in which this is judged and critiqued is by reviewing the content. Providing useful, entertaining or share worthy information to the public is the key to gaining a healthy web examination. Long ago the practice of linking special keywords would bring the site up and rank it higher, but those days are long gone. Just like many other things in the world, you now have to do it the good old-fashioned way with hard work and dedication. Despite some of the articles you may read on the web, there are no short cuts or magic formulas.

How to share useful information on your webpage

For starters, it is important that you have the capability to manage and edit information that is published on your website. If you do not, it is imperative that you contact a SEO or advertising agency to perform this task on your behalf. It is unrealistic to believe that by just having a page, you will get leads and even more of a fantasy to think that your page will update itself. You need to stay fresh and relevant and keep reminding people who and what you are.

This brings us to blogging. There is a lot of talk about this term, but surprisingly many do not know what it is. Blogging is writing. If it were to be compared to something, it would be like an entry into a journal. The difference is that this journal is public and it is online.  That’s it in a nutshell, it is not something for you to fear or feel intimidated by. To begin your journey, make a list of keywords that relate to your business. Take one of the terms and write, aiming for 300-500 words.  The problem for many business owners is not the ability to write about what they know best, rather coming up with the time to do it. Start out slow by setting your goal as 1 blog post a month, working your way to once a week. What if I told you that coming up with a plan and scheduling a regular blog post could save you money and also net you leads? This is a fact and it is something that you need to incorporate into your 2015 business plan.

Hopefully that brief summary helped to clarify the basics of what blogging is. If it did not, just think about this…what are you reading right now? That’s right; we are a SEO and advertising agency blogging about what we know best and you are reading it. Now take that same bit of information and translate it into your own field of practice. It does not seem that difficult when you look at things from a more basic approach. In time you will come to learn some of the more complicated parts of optimization, but for now get writing.

The mere fact that you are inquiring about this information speaks volumes about your desire to reach higher. Do not lose that fire; keep going all throughout the year. This is your year – use it wisely.