New Jersey SEO – Things Not To Do

It’s very easy to get a website penalized today. Google is becoming really particular about how they rank sites. We have been fortunate enough to never have a customer’s site penalized. Then again, we only recommend white hat strategies. However, we do get clients that want to cut several corners. When these types of conversations occur I have to tell them the importance of what they’re doing. Some customers completely understand, and others are almost totally in disagreement about social promotion. I attempt to insist that they should never risk cutting a few corners on the main site. The best way to avoid any problems is to use a legitimate new jersey seo company.

Methods You Should Not Use On Your Main Site:

1. Link Buying: Link buying is probably one of the greatest issues Google has. Google does not like web sites that buy hyperlinks pure and simple. They will hit you hard for buying links. Hyperlink buying at one time was the best strategy to use. Nowadays you just can’t do it and get away with it like you use to.

2. Reciprocal Linking: Reciprocal linking is just pure junk if you ask me. I am really against reciprocal linking as most of them do not carry any kind of value. I use to be a big fan of reciprocal linking a while back. Reciprocal linking, generally speaking, is not effective at all. The reason being is because most of the hyperlinks come from low quality websites. Generally it’s a bunch of foreign people creating hyperlink spam pages.

3. Comment Spam: We had a partner, who had an affiliate, who was promoting comment spam. He was ranking well for some great key phrases for awhile. The guy put a lot effort into his site. I was thinking it’s just a matter of time before it falls out. I even told our partner company that. He ended up becoming dependent on the earnings from this site. Well shortly after, he got booted from the search engines (including Google). A legitimate new jersey seo company will always avoid comment spam. Comment spam could get your site penalized quickly.

4. Selling Hyperlinks: Google will even penalize your site for promoting links. Selling hyperlinks is against Google’s policy as well. Generally when you sell links, these people devalue your page rank. Therefore when you get your own page rank devalued, you shed your trust. This may slow your traffic down quite a bit.

5. Forum Spam: Discussion board spam is another strategy that will get you hit hard. Some site owners will go out and create user names and passwords for forums. They do this to get a profile; therefore listing their own link in the profile.

6. Keyword Stuffing: Keyword stuffing can get you penalized as well. A few webmasters will go through their entire site and fill their pages up with keywords. I find people that do that having no common sense. Your site will rank well if you capture links naturally. Keyword stuffing does not work as well as what it did 7-10 years ago. New Jersey SEO company has figured out the best way to get the best results and still keep the website readable.

7. Doorway Pages: Computer generated pages, I’m certain you know what a entrance page is. Just like keyword stuffing, doorway pages use to work well. Believe it or not, at one time, you could get away with creating doorway webpages for a long time. As I mentioned though, search engines are becoming more sophisticated. They’re learning to identify these types of promotion strategies immediately. Doorway pages can also be pages that are simply low quality affiliate sites. They are built to redirect traffic into a merchant site.

8. Deceptive Sites: Google may even penalize you when they think your website is deceptive. That’s why you always want to make sure you are promoting in an ethical way. Google is quick to de-index you if they think you’re a fraud.

9. Content Duplication: Duplicating content generally will not get you penalized. It depends, though, on how much content is copied on your website. If your website is loaded with nothing, but copied content. Then yes, Google will smack you hard. However, if you just have several pages that are copied, they will just de-index them or they won’t rank. New Jersey SEO understands how to make multiple websites with similar content to win you major keywords without getting penalized.

If you’re likely to engage in any of the practices listed. Don’t do it on your actual website. I’m not encouraging you to use the listed strategies. Nevertheless, your main website should be handled well. If you want to perform some black hat techniques then go for it. Just make sure you’re using them on websites that you can throw out, because Google will penalize them sooner or later.