Gorilla (Guerrilla) Internet Marketing

Let’s say you are the 500 pound Gorilla in the room, you are the biggest and the best at what you do. You are the market leader and others look to you or your company to see how to do it right. You dominate the market- and as the biggest in the room, nobody challenges you.

Suddenly a thunderous rumbling cascades towards you, which amplifies as it grows near. The sound becomes overwhelming as 500 Gorillas storm inside the room to stand around you. Your competition has arrived, and you are now vastly outnumbered. You are no longer the biggest and best. You are outnumbered and out played. Your competition has amassed a vast army to challenge you and your business.

Although you are not a gorilla, the logic applies well to Marketing.

In some cases, the sheer quantity of troops can win many battles. The army that is hundreds of times larger will usually win over the small army (with all things being equal of course). A single soldier, no matter how well equipped, could be cut down to size relatively instantly with 500 simultaneous attacks from all sides and angles.

Being a 500 pound Gorilla is not as advantageous when others can apply your own tactics against you.

The same can be equated with Internet Marketing. Let’s say you had a great one-page website, and your competitor had a great 500 page website. Which one do you think Google would prefer? (hint: Google loves fresh content) Which website would your customers prefer? One with a lot of information about all of your products and services or one that is limited only by a single page, one size fits all mentality?

Internet Search Engine domination can be achieved with the construction of a large quantity of web pages which are properly developed and structured with search engine optimization in mind. In addition, large quantities of links back to your site are just as important as the quality of your web pages. If we put these both together, you have hundreds of great web pages built for both your customers and the search engines, and you also have hundreds or thousands of links back to all of these great web pages. This let’s Google and other search engines know that customers and people on the Internet find your content interesting and compelling enough to link back to it. Content is King, but only if that makes all of the backlinks Queen.

Again, the Gorilla philosophy applies for both of these topics.

500 webpages vs 1 web page

5000 links to your site vs 10 links to your site.

What if your competitors had the large, well-designed and SEO-compliant site PLUS 5000 links back to your website? Imagine putting that site up against other sites on the web. Some sites have tens of thousands of pages and tens of thousands of backlinks .

We have worked on many websites over the last 15 years and although a lot has changed, some basic principles have remained the same. A good SEO-friendly web site, plus a large quantity of high-quality of backlinks to the site will win in the search engines. Often the top positions are held for years and years if a good strategy and plan is put into place.

Our New Jersey Internet Marketing Agency, Purpose Advertising, has built 1000, 2000, even 7000 page websites which are fully optimized for search engine traffic. These sites have helped our clients, and our company, achieve search engine domination for their market. We couple this with aggressive, high quality link building and content generation services, to assure top ranking on the search engines. Contact us to learn more about why you should consider building a large well-optimized website for your business. Alternatively, find out how we can help even small to medium sized business use their current website more effectively. We can help your business with Internet Marketing in New Jersey or any other state in the USA.