As you know, Social Media is everywhere and everyone is using it. But is your business currently engaged in social media advertising? If you are, good for you. However if you are not, know that you are not alone. It’s amazing how many take the time to personally become connected with friends near and far, old and new. However, when it comes to cultivating relationships through this source on the business front, it comes to a grinding halt. It’s time to level the playing field and capitalize what is before you.

Here Are 3 Reasons Why Your Small Business Needs Social Media Marketing

• Connect and Engage with Customers
What makes social media so unique is the personal interaction between you and your audience/customer. You have the ability to alter, improve and generate content specific to your targeted market. This type of “sharing” builds relationships and establishes trust and confidence in you and your business. It is a connection that is lost in generic ads and websites. You have the ability to reach out to customers in a way you never have before and many times it costs you nothing. Tell me again why you are not doing it?

• Build Content and Climb up Google
Some of you may be thinking, “climb up what”? In a nutshell, writing content that is specific to your business (using keywords), will help boost you up to the top of the Google search page. SEO (Search Engine Optimization) is done by gradually by building a foundation for your business organically. This means you need to interact with the internet and keep current by adding information and business related features. You must use social media to keep you and your business relevant. Having a website alone is simply not good enough anymore.

• Rev Up Sales and Leads
I am sure this got your attention. Who does not want more viable leads and generated sales? With the right marketing campaign and consistent contribution, your business may see growth that far exceeds your expectations. Business name, addresses, phone numbers, logos and products can be placed in front of the faces of your customers daily. When they are in need of what you have to offer, will they remember you? Word of mouth is no longer enough in this day and age. In fact, many people do not communicate by mouth anymore, everything has gone mobile or become computerized. That is where your sales are, in that little screen, but you need to use it.

Right now, your customers are online searching for services that are going to your competitors. It is impossible to measure the amount of sales opportunities that you have lost, but easy to measure the gains. Utilizing marketing through social sites is easy, many times it is free and it will boost your sales.

Purpose Advertising is a marketing and advertising agency that represents many businesses (small and large) throughout the state of NJ and beyond. We are never pushy or aggressive and consider all budget sizes and needs. If you need assistance with web design, SEO, Social Marketing Management or just general “start up” marketing, we are here. Click here to contact us and receive a no obligation consultation for your business.