ROI aka return on investment is the measurement in ratio of the amount of revenue generated to the cost of advertising. This is usually the most important measurement for a business since it shows the true effect of the advertising strategy/campaign. In order to achieve maximum ROI for advertising, Purpose sets up tracking techniques. We will track conversions, phone calls, keywords, impressions, clicks, heat maps, and more. Quit stalling, talk to the experts your business has been in need of today!.